About us

Founded in 2011 by Cary and Robyn Ulster, North Brands Group Ltd. (“NBG”), is Canada’s largest independent retailer specializing in dresswear and casual clothing for boys and girls. 

Operating under the Northboys and Northgirls banners, NBG owns and manages five retail locations—four dedicated to boys and one to girls.

Northboys was created to address a gap in the teen boys’ apparel market. Before its launch, no dedicated retail space in North America catered specifically to boys aged 11–16. Traditional children's stores felt too juvenile, while men's retailers lacked appropriately sized selections at accessible price points. Northboys was designed to bridge this gap by offering a shopping experience tailored exclusively for teenage boys, combining the sophistication of a men’s store with styles suited to their needs.

Northboys features the largest selection of boys' dresswear in North America, including suits, shirts, and dress pants, as well as a curated collection of casualwear. 

The stores carry premium brands such as Hugo Boss, Emporio Armani, Diesel, Scotch & Soda, Psycho Bunny, and Ralph Lauren—sourcing up-and-coming labels to keep teens engaged with the latest trends.

In response to customer demand, NBG expanded its portfolio in 2021 with the launch of Northgirls, bringing the same specialized shopping experience to girls.

At North Brands Group Ltd., we draw inspiration from the latest fashion trends, street style, and our customers' unique style preferences. We're always on the lookout for new ideas and love experimenting with different looks.

We offer a wide range of clothing options, from casual wear to formal attire. Our selection includes sizes for everyone, and we're always working to expand our offerings. We carefully curate our inventory to ensure that our customers have access to the latest styles.

We pride ourselves on our exceptional customer service. Our team is always available to answer your questions, provide styling advice, and assist with returns or exchanges. We want you to have the best possible shopping experience with us.